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Old Voices, New Voices

View From Hickory Hill, Rensselaerville, New York

Last week, a small group of writers joined me in upstate New York for an few intensive days of work. We stayed at a rambling 19th century farmhouse on 400 acres that, depending on which window you stare through, looks out toward the Catskills, Berkshires and Adirondacks. It was too bucolic a spot for the bunker we created. One writer finished her first book; another found the narrative arc in the collection of autobiographical sketches he’s written over the past year; another found a book; and another shifted some tectonic plates in a long-form, “investigative poem” about fracking and the environment.

I edited and commented. I ducked the occasional animus, wiped a few tears, but I didn’t write a word. Normally,  days without writing turns me into a maniac.  However, last week I felt more like Ms Buddha than an psychotic in need of medication. Inhabiting the work of others works the mind similar to the way that writing does, its also a connection to the people who shaped me,  the editors and mentors whose voices live inside my head. Over the years, their voices have become instincts. I don’t hear them as much as my hands respond to their echo and go scaling across the keyboard as I read my own words.

Not a bunker. Hickory Hill, Rensselaerville, New York

The first was Donald Forst, an irascible newsman who came out of the New York Times, moved to the Tribune, and was editing Boston Magazine the day he called me in 1982. It is surprising that I could reach the phone when it rang. I’d published my first piece in the Boston Globe and was swollen with pride and flying higher than the Goodyear blimp.

“I read your piece. If you want to be an ordinary food writer you just keep going,” he said, “if you want to be extraordinary, come work for me.”

For reasons that can only be explained by having been raised by a professional athlete, I went. And perhaps because he was bored in what was then a journalistic backwater of a town, a guy used to daily deadlines trying to find an adrenalin fix in a monthly magazine, he took extraordinary time with my tortured little stories about the New American Cuisine, New England vineyards, and who had the best clam chowder on the east coast.

I was looking for deep and meaningful poetry. He was looking for publishable food features. He taught me how to report.

“If you know the story you can tell it,” he said, day after day for nearly seven years, “if you don’t know it, you’ve got to write the sucker.”

The phrase was a knife through the cold butter of all the emotional  morass and poetic yearning I brought, early on, to the page. I find myself using variations of his quote with writers mired in emotion and stuck. I hear myself saying it again and again when the language overwhelms the information.

Information is the meat of a piece of writing. Everything around it embellishes, accentuates, emotes. Dinner in the Bunker: cold veal and pork roast with pistachios and green cardamom, raw cabbage with lemon, capers and parsley, carrots with sunflower and pumpkin seeds, herb pressed, pan-grilled zucchini.

Mr. Forst’s pronouncement was already in my head when I worked with Lillian Hellman, on what became the final book of her life, “Eating Together,” the culinary memoir she co-authored with Peter Feibleman. My task was to test and write her recipes. She was dying at Massachusetts General Hospital. If she said that I’d have pages on Monday, the pages were delivered to my little studio on Beacon Hill, by hand, on Sunday night. When I visited her, she rose up off the bed, a wraithlike bundle of fury, jostling the tether of tubes and the hands of nurses.

“I have to make a goddamned living,”  she bellowed.

Mr. Forst tried to teach me how write like a professional, Ms Hellman scared me into thinking like one.

Neftali Duran of El Jardin Bakery, South Deerfield, Ma brought many loaves of bread.

Not long after, I met Julia Child.  I could see her house from the window I rented in Cambridge, knew the sound of the VW Rabbit she drove, in a manner reminiscent of a scene from Harold & Maud. We met at Savenor’s, the grocery store around the corner. I was still running the kitchen at Ciro & Sal’s in those early days of writing. Julia found a way around my Italian leanings.

“Pasta,” she trilled, “is what people who can’t cook make for dinner, Dear. But you did go to La Varenne, so that must not be the case.” More than my unspoken conviction that pesto trumps pistou, Julia was concerned about my gravity.

“What fun!” she’d say when I measured ingredients and scribbled notes as she cooked.

“Aren’t we just the luckiest people? ” she’d say as I ran out the door to cook another ten-hour shift in the restaurant.  “What if we had to work?”

After a decade in professional kitchens, I approached writing more like a coal miner than an artist. It took several decades to loosen my grip. In that time, our roles shifted, slightly. Julia became convinced that the health-obsessed would ruin good cooking. While writing the food columns in the New York Times Sunday Magazine, the phone in my loft rang at 6:30 a.m. every Sunday morning. My head throbbed. The answering machine picked up.

“Is that Molly? I’m reading your column, dear. It’s all about vegetables again. Those vegetarians didn’t get you did they?”

I still don’t know if she was serious or simply determined to keep me laughing. Julia wasn’t, she said,  “the writer, you are dear,” she didn’t comment on my writing and, except for once when she tried to get me to write about how people who objected to veal were part of a vegetarian conspiracy, she never suggested stories.  However, she taught me how to sell a cookbook and how to abide taxing situations.

One night in the 1990s, she invited me to join her and several advertising executives from a company that sponsored her television show at Chez Panisse. The food was great; our companions were right out of Mad Men. When I glanced across the table at her after one of their particularly egregious exchanges, she held my eye, arched a brow, ran her finger around her wine glass, and nodded to mine, which was untouched.

Delicious, isn’t it?” she said. If not determined to keep me laughing, she was, at the very least, committed to regularly reminding me that what we do has to spring from generosity and joy. I tried to thank her, as I tried to thank the others who spent endless hours showing me how to write and how to live a writer’s life. She waved it off.

“I learn more from you than you will ever learn from me, Dear.”

I didn’t know what she meant until I’d learned enough to have something to teach. When you teach, you have to articulate little habits and many techniques that have been part of you for so long that you’ve forgotten their names. Teaching is a constant encounter with my younger writer self. What I spot in student work, I generally got in my own. Seeing it makes me a better writer.

Mr. Forst would take great exception to the claim above. I have, you see, backed into my lead. I meant to write a little ode to mentoring.  Last week’s Food Writers’ Colony reminds me of how important it is, and how satisfying it can be.  Like cooking, food writing is best learned from people who work at the craft.

For six years toward the end of her life, I visited MFK Fisher at her house in Sonoma in the spring. I read the pieces I’d written in the year between our visit; she made lunch and tore my stories apart.  I slept on a screened porch. Her eyesight was failing. In the mornings, I transcribed some of her work, and I read it back to her.  In that time, my trajectory -  from an adolescent poet, to a professional wordsmith – arched back, returning me to where I began, but older.

I began trying to do more than tell stories, started trying to use words in a way that allowed readers to experience them. I’m not sure I would have kept pushing my own limits were I not reading aloud to Mrs. Fisher. When she reached for the  sippy cup of vermouth blend that she kept on a small table near her chair, I felt as banal as the boys with whom Julia and I dined in Berkeley.

Reading Mrs. Fisher’s work, listening as she added footnotes about Nicoise olives and brandade, bouillabaisse, aioli, tarte aux abricot, I began to hear spoken poetry about love and loss, fantasy and reality, self-deception, and self-acceptance.  I started to identify the flavor of my own experiences.

Sara Franklin's rhubarb balsamico pie with Mark Furstenberg's strawberry ice cream. For breakfast.

I’d been thinking a lot about these people who shaped me in the weeks since reading a post on the IACP site called Faking It, by Amy Reiley.

A session called “Bloggers & Marketers: Crafting a Rewarding Alliance” at the organization’s annual conference in New York City had disturbed the author. She is of the opinion that creating quality work is the surest path to “rewarding alliances,”  she worries our culinary legacy. I share her view and her concern.  What I hope never to share, however, is the author’s view of “us,” those who’ve labored long enough in the vineyards of food writing to know how to test and write a decent recipe and frame an original and compelling story; and “them,” emerging writers who are learning on the job and are trying to figure out how to support themselves in the process.

I was shaped by the kindness as well as the patience, forbearance, and generosity of strangers; I feel an obligation to pass it along. Teaching and sharing are also self-serving: they help preserve a world that’s kept my life interesting, unpredictable, full of opportunity, challenge, and a whole heck of a lot of fun.

What I originally loved about the genre is that food writing is a repository of the liberal arts impulse, a field that demands knowing a little about a lot of things, of remaining curious, of mastering little slivers and remaining an eternal amateur, inquisitive and game for more, always more.  Learning to write about food is a lot like learning to cook it; it is best done at the side of someone who does it a little better than you.

Today, the food world is increasingly more professionalized and aspired toward.  The intimacy and informality of mentoring and of being mentored is a single shot at preserving that Plan B spirit in preserving a spot where the poetic, the personal, the sensual and the uniquely individual can thrive.

There are reasons, real and pressing economic reasons, why the US-es might rail against those interloping THEMs.  But, that’s a topic for another, God-willing less rambling, post. Today, I’m thinking about how the act of sharing what I know makes me better at what I do.

The hot breath of competition on the back of my neck might make me write faster. Fearing it or judging it could just slow me down.

Author’s Intensive, Rensselaerville, NY June 2012

Talk about it

And cook some more

Cook

The Big Question: Pie for breakfast?

How to Make a Living Writing About Food…Ha! Ha! Ha!

A recent post by Amanda Hesser on Food52 highlights the difficulties of making a living writing about food.  Actually, there are a number of avenues open to someone who wants to support themselves by being a food writer.

The safest path is to plan ahead, preferably prior to your conception.  If it doesn’t destroy your spirit, a significant trust fund can go along way to supplying you the lifelong education and comfortable lifestyle Food Writing demands. Lacking this sort of foresight, you could:


* marry well * work as a pole dancer* join a monastery * win the Lottery.

In other words, FERGITABOUDIT.

As of this writing it is not possible make a living as a food writer. Along with the economic downturn, the devaluing affect that the internet has had on creative people, the collapse of conventional publishing and the proliferation and devaluing of food TV, the traditional paths to food writer solvency are either dead or dying.

There is enormous opportunity on the internet, in e-books, web-casting, podcasting and even small-scale guerilla print publication, all of which afford the writer to create and publish her own work, to build her own platform and manage her own sales. However, it is not clear when new paradigms will become steady revenue streams, therefore, in the developing world of online publishing, it is important for the food writer to create a safe and secure life, while building toward a well-paid future.

First of all, get a marketable skill and practice it seriously. I know of no food writer who spent less than ten years working a “B” job. I worked as a chef, a college counselor, maintained a botany lab’s greenhouse, taught English as a second language, catered, worked as a photographers assistant in the decade after college when I was scrambling to make a living and educate myself with travel, restaurant visits and continuing education courses. During the first five years of my freelance career when I was a columnist at Boston Magazine and Food & Wine magazine, I supplemented this income by ghost writing cookbooks, wine books, memoirs and academic papers. I worked as a recipe developer and food stylist. I tried to take paying jobs that advanced the knowledge and experience necessary to play in the big leagues.

WritingHand

Michael Ruhlman, Dorie Greenspan, Mark Bittman and Melissa Clark supported themselves for over a decade ghostwriting other people’s cookbooks. Russ Parsons, the food editor at the Los Angeles Times, supported his food writing ambitions by working as a sports writer.  Ruth Reichl worked in a restaurant, worked for over a decade as a freelance writer and eventually edited the food section at the Los Angeles Times.  Judith Jones worked as a book editor for five decades before emerging as a recognizable author.

Anthony Bourdain ran a restaurant during the years he wrote his first book and continued to consult there long after that book became the launching pad for his television show. Months after the publication of her first book, Gabrielle Hamilton is still making a living running her restaurant on the lower east side of Manhattan and Tamar Adler continues cheffing special events even as she writes her second book.

An increasing number of serious writers work seasonal farm jobs today — Wes Jackson, Elliot Coleman, Barbara Damrosch and Severin von Tscharner Fleming , founder of TheGreenhorns.com, to name a few. Others are running farmers markets. In Alaska, Kirsten Dixon runs and is the chef at three luxury wilderness lodges while writing about food for the Anchorage newspaper. Several of the most exciting new voices in food — Hank Shaw, Wendy Petty — – work as foragers, gardeners and fishermen to support their writing. Georgia Pellegrino leads women on hunting trips.

Chefs

The key is to find a skill that feeds your creative soul and supports your life-long education.  One well-known food writer is now writing pot-boiler mysteries, another is writing gothic porn. One of the most talented writers I work with supports herself by running a luxury goods business, another runs a gigantic not-for-profit, yet another cuts hair. Mark Miller supports his research in chili peppers by consulting for a huge corporate restaurant group — they send him around the world a few times a year.  Melissa Guerra supports her writing by running a kitchen and tabletop shop in San Antonio.

Teaching has long been a source of reliable income for cookbook writers. Paula Wolfert wrote her remarkable ouvre while traipsing around the country teaching cooking classes (and raising two children). The academic courses he offers at the New School has provided the support that Andrew Smith needed to complete about a dozen books, including the Oxford Companion to American Food. The rise of food study programs offers even more teaching opportunities — and even more competition.

NEVER STOP WRITING. HARD WORK & TALENT ALWAYS PREVAIL.

What Food Writers Are Reading

There was a good deal of food blogging about food blogs this week. In response to New York Magazine’s story on youth food culture, which few read but many are discussing, Adam Roberts riffed on a line in the story that said that food blogs peeked in the “early aughts.” Roberts still looks young enough to be carded but having started AmateurGourmet.com in 2004, he is an Ancient Mariner in the blogosphere and concedes that it is harder today, far harder, to be noticed. The blog form, he writes, is no longer new and is, therefore, missing

“…a sense of discovery, a sense of danger. People start food blogs now to recreate what others have already created; very few food blogs feel new because they aren’t new. They’re doing what’s been done before, albeit with different recipes.”

WritingHand

As with any writing, risk and originality are the heartbeat of blog posts and in the rush to get noticed in a crowded place, a woeful number of wonderful new voices are not heard. Not, says Roberts, because they don’t have something to say, but because “They’re trapped inside a carbon copy of someone else’s food blog.”

Like a breakaway church or a revolution, the shake down effect of New Media on Old Media resulted almost immediately in calcification of blog form, methods and etiquette. What should be infinite possibilities for creating and publishing your own work on a blog, quickly lapsed to a Stalinist-narrow mindset of “right blogging.” This may be exasperated by the fact that search engines rely not on human-ness but on numeric algorithms to drive traffic. Anyone who has ever committed a typo in a web-search is all too familiar with the unforgiving digital gods. But ambition and greed — How do I become the next Pioneer Woman? — wreak equal havoc on the idiosyncratic imagination.

This week’s ruling against a self-described “investigative blogger” seeking to avail herself of the legal protection afforded traditional journalists is not exactly a boon to thinking-outside-the-Blog-Box. At the very least, writes the New York Times, the fine line between first amendment protection and slander needs to be reconsidered. The founders didn’t have the internet in mind…

Simona Carini, a Cook ‘n Scribble student, sent along several interesting conversations about the ruling and its implications from a radio broadcast that aired yesterday on the west coast. Eager to avoid becoming part of case law, the judge quickly clarified this ruling, saying that it was directed only at the individual involved.

For food bloggers, the message seems to be: it’s okay to make fun of industrial food, just don’t try to shake down Unilever promising kind words in exchange for cold cash!

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As at least one court wrestled with the disparity between journalistic ethics and regurgitation-and-accusation style blogging, OC Weekly proposed self-policing in a story that offered five commandments aimed at restaurant bloggers.

 

Unlike its optimization strategies, however, the internet’s evolving ethical code does not limit the artistic possibilities of writing on the internet. Rather, a failure of nerve, commitment or imagination — or all three — is the Big Foot of blog invention. In addition to practice — writers write — reading expands the writer’s vocabulary, worldview and sense of what of possible. In a post on Atlantic.com this week, Maura Kelly, the author of Much Ado About Loving: What Our Favorite Novels Can Teach You About Date Expectations, Not-So-Great Gatsbys and Love in the Time of Internet Personals, said that she’s all for movements like Slow Food, Slow Beer and Slow Cocktails, but wonders why activists are so focused on what goes into our mouths and less concerned with what goes into our minds. She proposes a 30-minutes-a-day reading practice for media-barraged minds:

“By playing with language, plot structure, and images,” she writes, slow reading of great books “challenges us cognitively even as it entertains. It invites us to see the world in a different way, demands that we interpret unusual descriptions, and pushes our memories to recall characters and plot details.”

D140

Several posts this past week defied the di rigueur cheerleader-voice that increasingly typifies food blogging. With a single turn of phrase in a short introduction to making chicken soup — “It’s the best cure I know for a ragged day” — Ruth Reichl breathes new life into the standard recipe head note and had me speeding along the back roads of upstate New York in search of fat old birds, feet on, please.

After luxuriating in David Lebovitz’s spare, sensual food prose, however, I all but turned the car around and headed for the airport and the first Paris-bound flight available for a warm baguette — something I’d nearly forgotten in these many years of American wood-fired artisanal loaves. “When you get a perfect specimen, one that crunches audibly when you bite through the crust and the inside has a creamy color and a slight tang from a bit of levain – save for a swipe of good butter or a bit of cheese – anything else is simply unnecessary,” he writes. I admire how his restraint — his masterful descriptive writing — never overshadows some lovely trove of history or cook’s advice. Pass the butter.

CuttingBoard

Jonathan Gold, the Pulitizer Prize winner restaurant critic who recently joined the LATimes, wrote a review of a marijuana and Chinese herb dinner that should be read by every restaurant blogger in the world. Although intended for print, the review shows how a true master can weave criticism, social commentary, story and a healthy dash of irony together to distill an entire era into a single meal. I admire Gold’s distinct voice, and admire even more how he manages to maintain that voice while creating a piece that is all about everything but himself, an increasingly rare feat in the world of restaurant writing.

Wonder which new food TV series will win the ratings battle? Will it be the gonzo series about a couple of entrepreneurs hell-bent on making everything taste like bacon whose development was announced on Deadline this week? Or will it be Food Forward, the ever-so-earnest PBS documentary on people changing the national food landscape that Huffington Post wrote about?

Fish

Julia Whitty, whose first book on oceans, The Fragile Edge, was awarded the John Burroughs Medal Award, has a brilliant and beautifully written story about the state of the oceans this week. In addition to being a fine example of how lyrical language can simplify a complicated subject, the post is also a reminder about the implications of our recommendations and the recipes we publish.

My friend Nancy Jenkins alerted me to the piece and It reminded me of an account about the difficulty of reporting on complex subjects that Beth Daley wrote several years ago.  In it, the Chefwriter explores how leaving her desk — and hopping a fishing boat — enriched her writing (but further complicated the subject). This piece from the Huffington Post continued the conversation, Considering Those Lobsters

Our crowd at Cook ‘n Scribble was busy this week. Julie Grice is giving some verve to the unsexy part of cooking-to-the-bottom of the fridge…and our Poet-in-Residence, the former photographer Tom Hirschfeld, writes a love letter to one of his kitchen Heroes, Jacques Pepin.

 

 

Meanwhile, Cara De Silva, who rocked the recent memoir class with insights gained while writing her book, In Memory’s Kitchen: A Legacy from the Women of Terezin, apparently rocked an audience in New Jersey recently with her lecture for the annual gender and genocide lecture.

 

 Potato photo credit: Hannah Stone

What Food Writers are Reading

 Some terrific reading on food and writing (and writing on writing) that came across our desk this week:

Virtual Recipes

The NEXT BIG WINNER in the online recipe universe will more than likely go to whoever creates the technology that provides users the sorely needed individually-tailored search mechanisms along with a paradigm that allows content creators — that would be us — to participate in the profits gleaned when their recipes or food content are clicked on. Two companies are poised to win large. One is a personal favorite, Yummly.com, a tech-driven recipe database that began, like most aggregators, by scraping web content and has, in its brief life, already moved solidly to create rewarding partnerships with content providers.

Davefeller

Dave Feller, founder of Yummly

We met Dave Feller, the founder of Yummly.com, last summer and have had a few conversations about his vision and approach. Prior to starting the semantic recipe search, Dave ran marketing and strategy at Half.com, managed a large portion of the business for eBay and directed marketing and business operations for Stumbleupon.com. But the guy’s a cook and his tech and marketing savvy couldn’t stay out of the kitchen forever. Dave has deployed a fascinating social media strategy to create communities within Yummly and we are collaborating on a killer session for Cook ‘n Scribble’s upcoming Food Blog U together.

ZipList, on the other hand, is moving toward a model that both aggregates and protects content creators and seems to be finding the “sweet spot” between home cooks who want easy access to online recipes and the proprietary rights of on-line recipe destinations that range from large partners such as MarthaStewart.com, The Joy of Baking and The Daily Meal, and blogs such as Simply Recipes, Recipe Girl and Our Best Bites.

Unlike other recipe aggregators, ZipList does the coding to help improve the search engine optimization of recipes for bloggers. Bloggers enter their recipes into the ZipList plugin, and it formats the recipe for the blog in addition to making the recipes searchable on the ZipList site. ZipList provides metadata such as the ingredients list and prep and cooking times and directs users to click over to the original recipe provider to see the full recipe and instruction. This arrangement, at least, allows the content creators to garner “eyeballs” — and god willing, may be the first step in creating a royalty-per-recipe-click model.

Quality & The Future Cookbook

 Last year it was culinary Apps, this year the talk is E-cookbooks — they are cheaper to produce and still the Wild West in the sense of allowing a cook with a dream to design, publish and distribute their work. E-publishing platforms such as Amazon’s Kindle Direct Publisher and Apple’s iBook Author may become “the great publishing equalizers” according to Mashable’s post on self-publishing trends. However, the speed and lack of editorial oversight in these self publishing platforms is already bringing the quality of their offerings into question. In the Do-It-Yourself publishing world, writes Lance Ulanoff, the editor-in-chief of mashable.com, only the truly talented will survive.

“That’s not to say that only those with editors or perfect writing will thrive. I think a hot topic or an especially good yarn can still captivate and overcome flaws. Heck, look at the Twilight series. The writing is — well — let’s just say it’s not my cup of tea, but the tale itself is so engaging that the series has sold millions and millions of copies. I think anything published to Amazon has that same potential.”

Playing the New York State Lottery also has potential. The odds in the cookbook lottery do seem to favor those who produce high quality work. In an essay that looks at the success of Canal House that appeared on the Huffington Post in 2009, Elissa Altman of PoormansFeast.com suggests that vision, quality and impeccable execution are the ingredients for creating a well-loved and respected cookbook brand. We suspect these qualities transcend “platform,” and create books — pretty ones for the coffee table, electronic ones for your e-reader, or stylin’ HTML5 pages that can be pulled down from The CLOUD.

Pretty Pictures & Tasty Words

Perez

This week, Pete Dulin, a writer and photographer based in Kansas City posted a lovely essay by Sofia Perez, a contributor to Saveur and soon-to-be novelist on just that topic. Dulin promises more installments — and we look forward to an ever-expanding definition of the field we till.

In his talk at last year’s Key West Literary Seminar, Adam Gopnick, a writer for The New Yorker and author of The Table Comes First: Family, France and the Meaning of Food, gave a fabulous keynote address that explored the role of food in literature. IN a willy-nilly race through western philosophy, he creates a fabulous context for the literary potential of food writing by exploring the difference between “mouth taste” and “moral taste.”

Gopnick is also sitting down with Molly O’Neill later this month for a Cook ‘n Scribble conversation about personal essay.

 

This week, two examples of glorious food writing sent our souls into serious battle between jealousy and joy.

Molly Wizenberg, author of A Homemade Life: Recipes from my Kitchen Table takes us on a lyrical cook’s tour of writer’s resistance — and deep into the heart of Rye Crumble Bars, a recipe adapted from Kim Boyce’s Good to the Grain. No wonder food and words are such soulmates: baking is so much more rewarding than sharpening pencils…

Mei Chin, whose book Eat, Drink, Mother, Daughter won a 2005 James Beard Award, begins an essay on cilantro by stating “Chinese parents are liars..” and leads us through her early, gut-wrenching hatred of the herb, to her current obsession with it in a finely layered essay that allows us to taste both the revulsion and the love. Masterfully written with a clear eye toward the stakes beneath the taste, Chin uses the journey between as a parable for growing up and making peace with moral ambiguity.

From Cook ‘n Scribblers

ART

Ame Gilbert has been teaching the first food class to be offered as a studio art class at Parsons School of Design this semester and along with her students has found the experiential learning to be profound. Their most recent work invovles relating the popular hands-on home-made artisianal food trend to an avant-garde art aesthetic under the tutelage of the artist and pastry chef, Victoria Yee Howe — think pictorial sushi. Ame is also the curator of the 2012 Umami Food and Art festival. Featuring art, food, music and perfromance, the festival kicks off April 12 with The Recipe Project, featuring recipes by some of New York’s top chefs scored by Indie rock band One Ring Zero. Lead by composer Michael Hearst, the band experimented with a variety of musical styles according to each chef’s vision. Mario Batali, Tom Collicio, and David Chang are among the lyrics contributors.

COMMERCE

NewImage

Former teaching assistant Marisa Smith launched SweetrootsNYC in Manhattan today. She designs weekly menus for food-ophiles with not time to Green Market, scours the city for the high quality food she feeds herself and delivers a week’s worth of meal-fixin’s along with recipes, tips and support from her web site. Marisa, a recent graduate of the Gallatin program at NYU, dedicated her first week to thinking seafood and pulled together a fine package of information on selecting and storing the fragile bounty of local waters. The most interesting moment in her week of thinking seafood was this lovely post about a stolen afternoon at the movies.

It made me want walk — with the calm that only a woman whose deadlines are met and whose dinner is already sourced and planned can muster — to watch the documentary, Jiro Dreams of Sushi. I loved how this post reveled the shopper and cook, how it reminds that food, however fabulous, is part of a well-balanced life of the mind, heart and senses, how subtly it works to forge a bond with potential customers.

 ON THE TABLE

Winnie Abramson’s spiced up riff on dried apricot jam is perfectly timed for those chicken-soup and toast days of early spring colds.

And Susan Pridmore’s recipe for kale-and-cauliflower tart in an inspired cheddar cheese crust made me almost happy that Saturday’s 80 degree sun dipped to something-or-other BELOW last night. Here’s dinner!
 

For Fun

Benjamin Franklin’s Drinker’s Dictionary: 220 Old School Ways To Call Someone A Lush (VIDEO by “I Made America” )

 

Scholarships for Cooks and Food Writers

 

Cook ‘n Scribble Scholarships & Internships

Cook ‘n Scribble has received a grant that endows scholarships for people devoted to five of our favorite areas of food writing in each online course we offer.

  • IACP Scholars are established professionals seeking to try new forms, or to move forward in their writing. This scholarship aims to give working people some support to try something new and the tools they need to test-drive an unrealized dream, be it a book, a blog, a documentary, a newsletter or a focused press release.
  • In recognition of the work that the Edible network does in showcasing new voices and expanding the nation’s awareness of local food, Edible Scholars are writers dedicated to giving voice to community, micro-climates and the quiet food heroes of everyday life.  Preference is given to those whose work has appeared in one of the Edible publications or websites.
  • Ethnic Foodways Scholars are writers whose research focuses on cooking of specific ethnic or cultural populations.  Preference is given to those with a strong academic background or passionate amateurs with a proven publishing record.
  • Food Justice Scholarsare writers dedicated to food access, food policy, appropriate agriculture, hunger relief or other food-centric, humanitarian relief efforts who need powerful communication skills to spread their message in conventional and emerging media.
  • New Voice Scholars are emerging writers who are passionate about food and need the instruction, editing and mentoring it takes to bring their work to the next level.

Applications for these scholarships are due Sunday, March 25, 2012. For more information on these and the rest of our scholarships, our internships and application instructions, visit our Scholarships and Intern Opportunities page.

Good Food Jobs Scholarships

WomanReading

The folks at Good Food Jobs are offering three scholarship to Sterling College’s Vermont’s Table Summer Program, an academic intensive focused on sustainable food systems.  Each session is only five weeks long, and students may choose between courses such as “Seminar in Food Writing” or “Farm to Table Food Systems,” among others.  Applications are due Friday, April 13, 2012.

Les Dames d’Escoffier Scholarships

Woman cooking

Les Dames d’Escoffier, an organization of professional women in the food, beverage and hospitality industries, is currently accepting applications for their six Legacy Awards.  Six women will be granted a one-week workplace experience with masters such as an artisanal cheese producer or a pastry chef and TV personality.  Applications are due Wednesday, April 25, 2012.

Les Dames d’Escoffier also offers scholarships through their local chapters.  Visit their site for more information.

 

Food Styling Internships and Scholarships

Food Fanatics has food stylist stage and internships available.  There may also be scholarship opportunities for their upcoming food styling workshop in June.  Contact Denise Vivaldo for more information.

 

What Food Writers are Reading

Some terrific reading on food and writing (and writing on writing) that came across our desk this week:

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The effect of recipe “scraping” on the internet is reshaping the form of recipes. The “scientifc formula” approach introduced by Fannie Farmer and honed by magazines, newspapers and cookbook editors ever since is the most easily scraped and writers are beginning to re-write their recipes in a more conversational tone. Saveur’s website offers “Recipe Comix,” a series of cartoons whose non-linear, radically un-step-by-step take on cooking instructions are as hilarious as they are potentially illuminating. The website has 33 comix so far — more please! As if anticipating an appetite merely whetted, they recently posted a round-up of their four favorite food-based comic books, ranging from a series about a detective who solves mysteries using food clues to a book about a cupcake-owned bakery.

While HBO’s Portlandia takes the convergence of taste, health concerns and ingredient-point-of-origin to new and ever increasingly absurd levels, Adam Roberts, “The Amateur Gourmet,” takes a look at the reality beneath the lampooning in a wonderful post about deciding what to eat.

Claudia Roden’s life, notes Rachel Cooke in the Guardian, reads like a Graham Greene novel. Moving from Cairo to Paris and then on to London, she brought an anthropologist’s eye to the cooking of the stops along the long, windy path of her life. To those whose food loving life seems tied to the desk with the ball and chain of deadlines, blog postings and social media, Roden’s life is a gust of spring air thru an open window.

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The piece in last week’s Boston Globe about cookbooks as increasingly photo-driven enterprises suggests that those seeking to sell their volumes amplify an attendant trend in books. Of course, the changing demographics of those actually purchasing cookbooks could account for the changes in the cookbooks themselves.

A piece by blogger Jamie Schler in the Huffington Post questions whether small, idiosyncratic food blogs have gone Big Food in their increasing focus on monetization, branding and visual razzle dazzle instead of creative recipes and solid writing.

Corie Brown of Zester Daily recently did a wonderful piece on a new organization that is helping to fund serious food writing and researching.

Thankfully, there is still a healthy stream of thoughtful words on food. Aaron Bobrow-Strain, Associate Professor of Politics at Whitman College, has recently published his book “White Bread: A Social History of the Store-Bought Loaf,” a wonderful look at the cultural context and class implications of white bread. An excerpt of his book was published this week on Salon.

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And from our Cook ‘n Scribblers…

Several of our students published pieces on kitchen staples this week. Tom Hirschfeld wrote about his weekly bread baking, Susan Pridmore shared her fabulous pumpkin seed meal and Julie Grice talked about homemade mayonnaise for summery fish tacos.

What have you been reading this week?

Photo credits: Woodrow Phoenix for Saveur, Andrea Nguyen (Creative Commons 2.0)Susan Pridmore

Opportunities for Aspiring Cookbook Writers

Food Professionals from across the United States are poised to converge on New York City for the International Asociation of Culinary Professional’s hoe down March 29 to April 2 in New York City. In addition to sartorial decisions and restaurant reservations, there are curriculum choices to be made. The conference is offering a plethora of classes and seminars. There are also two great opportunities for aspiring cookbook writers.

The chef George Geary and Trina Kaye, a marketing maven who recently gave a webinar “How to Develop and Publish a Branded Cookbook” for the IACP are offering free 10-minute consultations on Saturday, March 31 at the Charlotte Bar in the Millennium Hotel from 11:30 a.m. to 3:30 p.m. Think of it as speed dating.

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And if you are ready for more of a committment, consider the one day seminar that is being offered at SeeFoodMedia on the Lower East side on March 27. A team including Dianne Jacob, the author of Will Write for Food, Denise Vivaldo, the author of the Food Stylist’s Handbook and photographer Jamie Tiampo have created a program that drills deep beneath the dream of creating a book to the practical work of making that dream a reality. These seasoned professionals will explore the various choices in publishing — self-publishing? e-book? traditional publishing? — and discuss how to create a selling cookbook proposal as well as photography and food styling. The seminar is well-conceived and, with a line up of pros like this, is worth twice its price ($250).

 

 

What Food Writers are Reading

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Some terrific reading on food and writing (and writing on writing) that came across our desk this week:

Leite’s Culinaria posted a stupendous survey of food writing gleaned from diaries of New York visitors and residents through history. Teresa Carpenter, who edited these New York (Food) Diaries, has read ambitiously and brought a poet’s sensibility to what she found.

“What you will find here is an unorthodox history covering roughly four centuries of the New York experience. The criterion for selection was simple. I chose these entries because I liked them. They moved me, fascinated me, made me angry, made me laugh, invited tears, or simply satisfied my curiosity. They also serve a more vital purpose, and that is to transform the New York of postcards, the gray, still abstraction of granite, the denatured Gotham of science fiction, into a living city. And so in this spirit, they provide the kind of detail of daily life that so delights the armchair anthropologist.”

More, please!

Cook ‘n Scribble student Tom Hirschfield had me buying extra eggs this week with his beautiful piece on omelets. Tom’s blog was also nominated and is a finalist for a 2012 IACP Food Writing Award.

Picking up the thread on food and class that Molly O’Neill, Jane Lear and Paul Freedman discussed at the Roger Williams Cookbook Conference, the Guardian ran an engaging story suggesting that the Food Revolution is class bias in drag.

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Is the food revolution just a big fat lie? Does the idea of ‘celebrity chefs’ cooking at home ‘just like us’ bring more people into the kitchen, or does it give people unrealistic expectations and turn a blind eye to class, ethnic and gender disparities?

By its nature, any sort of bias constricts and that undermines one of the greatest powers of food writing — its ability to expand one’s view and constantly enlarge the realm of the possible. The current issue of The Cincinnati Romance Review does just that in a series of scholarly essays on the culinary literature in the Hispanic world. Claudia Cornego Happael’s piece that studies food as an expression of social indentity in the Colonial Andes and M. Dustin Knepp’s piece that traces a history of tamale-making as seen through Latino children’s literature are especially engrossing. Which may be as much a reflection of my inability to read Spanish as it is of the essays in the collection.

Bon Appetit Magazine named Phaidon the “best book publisher for food lovers” in its list of 2012 Tastemakers. The house has minted a graphic sensibility and clean design that is irresistible . While they rarely break new culinary ground, they generally provide an encyclopedic sweep of recipes that are stylish, highly accessible and well-written— no wonder that books such as Silver Spoon, Noma and Creole are rapidly becoming standard issue in shiny new Ikea kitchen cabinets across the USA.

With books like these we NEED Food Book Fairs. And this Kickstarter program has ambitious plans for a fair the weekend of May 5 on Kent Avenue in Brooklyn, followed by fairs in Chicago and San Francisco.

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The smell of street food is riding warming currents on sidewalks throughout the country.  This week in the Huffington Post, Fabio Parasecoli, a professor at the New School in New York City, explored the contrasts and similarities between food carts and “gourmet trucks.”  Then,the Santa Cruz Valley Heritage Alliance posted a collage of its street food scene that made mouths water.

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Photo credits: Aaron Tilley for The Guardian, One Big Table, Santa Cruz Valley Heritage Alliance

What Food Writers are Reading

Some terrific reading on food and writing (and writing on writing) that came across our desk this week:

Why do cookbooks matter? Elise of Poor Man’s Gourmet answers this question with a lovely essay, saying “Cookbooks tell us who we are, what we’ve done, and how we’ve lived. We’d do well to remember that, to hang on to them like family bibles, and to pass them on to others who’ll cherish them.”

Michael Ruhlman and Dianne Jacobs discuss when a cookbook can be deemed ‘successful.’  Says Ruhlman, “I believe a cookbook is successful if it inspires someone to cook; if it advances our understanding of food or our skill in the kitchen. For the cookbook writer, it’s successful if convinces a publisher to give you money to do another one!”

Gretchen Rubin provides nine tips to break through your writer’s block and get writing.  At the top of her list? Write every day, even if it is only for 15 minutes.

Take a peek inside Tony Maws’ home kitchen.  When he and his wife first moved in to their condo, they looked for a kitchen that was, “open, because both of us knew we were going to be spending time in here, and we couldn’t afford a big glorious kitchen in this time of our lives.”

“Food is not static. What we eat is constantly evolving and changing.”  What is ‘authentic’ international cooking? And does it really matter, asks the Atlantic?

Photo Credit: marazmova, Creative Commons 2.0

Cookbooks as Dreams of the Ideal

At the recent Cookbook Conference at the Roger Williams Hotel in New York City, I was on a panel that looked at the role of cookbooks in American culture. Jane Lear, a longtime editor at the late lamented Gourmet talked about the meld of fantasy and instruction that made the magazine a hand-book for the elite and made its books aspirational objects for an ever-widening audience. Paul Freedman, Professor of Medieval History at Yale University, took a deep look at the Time Life cookbook series, considering how the series opened the world and began to bring far-flung cuisines to the mid-American table. He noted the underpinnings of fantasy and aspiration that simmered just below the surface of the book’s photography and its recipes. By publishing the text in big, gorgeous books and the recipes in small, spiral-bound, kitchen-friendly volumes, the series all but formalized the two jobs of traditional American cookbooks — to fuel fantasy and to educate. This series, I realized, could be a rough draft for cookbooks in a future where e-books and web content could take the place of the spiral-bound instruction books.

As ever, the two reasons behind owning a cookbook — to display a totem of upward striving and to have a “cooking teacher between two covers” in the kitchen — will, I think, continue to stoke a desire for cookbooks. I looked at today’s cultural context and the possiblilities that technology affords and considered the question “do cookbooks matter?” Below are are some notes from that talk.  The video of the panel can be found here.

 

Many things about cookbooks have not changed. From the very beginning of American cookbooks, the writer has been either a guide or a teacher or a performer. The only thing different today is that there’s more performance and less teaching. So that underlies a lot of how we look at cookbooks, and experience cookbooks, today.

Otherwise, cookbooks remain class markers, which I thinks means there’s going to be a continued reason for real books, as opposed to only virtual books. And the reason there is room for a real book, is: the book is not so much a textbook as it is a badge of belonging to a particular club, and a particular strata of society (or the aspiration to that particular club or that particular society).

Class signals are always about distinction. Deep in the tidy and affordable “Crate and Barrel,” at the time when the main ingredient we see in a book like The United States of Arugula is now sold at Walmart, the class signals are increasingly about “the dirty life,” “the nasty bits,” and the “raw” (as opposed to the “cooked”) in terms of writing style, imagery, and even recipes. If not “raw,” then at the very least, the ingredient is responsive, and codified recipes are for “the lesser.” The elite do not use a codified recipe, increasingly. There are reasons for that.

Innards are not about being 50 cents on the chitlins circuit, but are rather about pop-up butchering events, such as The Blind Pig dinners in North Carolina, where people pay three to five hundred dollars to get bloody. One’s ability to endure a chile pepper was a measure of fearlessness when I began writing about food; now it’s about blood, guts, and innards. This is intimately connected to travel adventure and to land ownership, each of which is a signal of distinction. One thinks of books like Seven Fires and The Nasty Bits.

But more than conventionally published work, we think of an event-driven blog. If you spend an hour or so cruising around, you’ll see a whole lot of “I killed a cow and got kinky with somebody (not my husband)” as a subtext of a lot of these event driven blogs. The privilege of eating lower on the hog or the cow is a subtle one. It’s about “conspicuous competence,” being able to afford to learn butchering, as well as the detailed minutia of cleaning and cooking these delicacies, having the disposable time to travel to spots where such cuts are traditionally celebrated, and therefore develop an appreciation for them, and perhaps most of all, possessing the intellectual and sort-of psycho-sexual privilege inherent in the permission to bloody the Crate and Barrel linens.

All of this adds up to a certain view of the universe. And as always, we see cookbooks as offering up a counterbalance to reality. So rather than our Crate and Barrel decor, our ABC carpets, our “just enough of something from the Paris flea market to be interesting,” we’re now seeing more chaos being brought into the home. Simultaneously, we’re looking at cookbooks to order our lives and say, “Life is so chaotic. If you do this, you can at least be ordered. You can at least manage this much…be in control of this much.” To the sense of getting home from a very structured life- work life- in which there’s very little room for individual choice to a place that looks more like the farm my father grew up on in Nebraska than it does a city apartment. That’s been a big shift.

In short, the food signals, the class signals we see today reflect the alienation from what’s real. The yearning to return to something that is real. The sense that real is not tidy. It’s predicated on conspicuous consumption, but also on leisure and education. And a highly changed media. It’s easier to contend with the arch of a butcher’s knife to the throat of a steer on YouTube than it is in a coffee table book.

I’d like to just talk a tiny little bit about the two basic schools of cookery, of cookbooks that we’re seeing reflected today. One, as usual, is “the cheerful guide cookbook.” “Hi! Just get on my wagon and I will teach you how to feed your family, how to create a life that is genteel, and admirable, and rather predictable. And how to give a good dinner party. And how to shop at a Farmer’s Market.” That’s one form of cookbook that we’re very familiar with. That was the cookbook pre-food revolution, before a lot of people like me turned into anti-war hippy eating weirdos- I mean granola-eating weirdos. We have that sort of reassuring provincial nostalgia for a past that never was. That’s one school of what’s going on today.

And then we have the voice of an assured and fearless leader, who, like any self-respecting dominant, promises to order a confusing world. Now, some call this molecular cuisine: I think of it as a “kneel and beg” school of cookery…in which the eater is entirely dependent on a greater force seeking to both conquer and subjugate the eater’s mouth. So underneath everything that we are reading and creating today are these same two impulses that have always been there in American cooking, but they take on a different form. They take on a different form because of social change, but also because of change in media.

So what I touched on earlier about how it’s much easier to show how to kill a cow on YouTube than in a step-by-step in a coffee table book, extends also to e-books. I don’t think there’s anybody in this room- or anybody in publishing- who doubts the future is in electronic books. Not exclusively, but certainly as a mass market book. I think of electronic books today in the way that Peter Workman thought of the trade paperback. The hardcover book is released in very small numbers for a very particular reason; a softcover book is seen as the reason to publish. Today we see that anything that is instructive lives better on an electronic reader.

Difficulties with images- images floating around the page- will be over in 18-24 months: all of that stuff is being standardized…the things that were difficult 12-15 years ago are so easy an 8 year old can do them now. We’ll find the same thing increasingly with e-books. We’re in the infancy of that. However, as I stated at the beginning, there is still a reason for the large, shiny, glorious, expensive totem book, because these books say,  “I’m a member of the club.” Seven Fires says I’m a member of this club:  “I didn’t go to Paris, I went to Argentina and I’m so hip and I’m so cool that I only cook in the backyard. And I only do whole animals. And I know exactly my way around salsas and chiles and chimmichurris and everything else. But I also know my way around wood, and chopping, and butchering, and all of these various activities that call for courage, living off the grid…and call for an extreme degree of competence.”

So I throw those things out for where we are today. It’s an intersection, as ever, of social changes, reflecting those changes and then, whether or not we lead or follow. I think that that remains a huge issue in how we think about writing a cookbook, in how we think about publishing a cookbook.

And to move this issue from theory to a heartfelt reality, here is a link to a gorgeous essay about why cookbooks matter that was posted recently by Elissa on her blog, Poor Man’s Feast. 

Images: Gourmet Cookbook, Time Life Series