Food Blog U

Everything You Need to know about Writing, Enhancing and Promoting Your Blog

May 5 – June 9, 2013

This six-week food blogging intensive combines interviews and lectures by some of the great food bloggers of our day – Shauna Ahern (Gluten-Free Girl), Elise Bauer (Simply Recipes), Sara Kate Gillingham-Ryan (The Kitchn), Tanya Steel (Epicurious and GourmetLive), Molly Wizenberg (Orangette), and others. The workshop focuses on writing and presenting a blog, providing the skills for beginners as well as established bloggers to take their blogs to the next juicy level.

In addition to lectures on the written craft of food blogging, the seminar includes interviews on photography, podcasting, and videography as well as SEO and using social media from Penny de Los Santos (Pennydelossantos.com), Matthew Amster-Burton (Spilled Milk) Debra and Rod Smith (Smith Bites), Dave Feller (Yummly) and Kristi Willis (Food Writer’s Toolbox).

Week-by-week assignment and reading list will be included in the class packet that you will receive shortly before class begins.

THE BASICS

WHO: Established food bloggers — and those who’d like to be. The weekly lecture, interview, conversation or panel discussion is pre-recorded as a podcast, allowing students to listen at their convenience. The weekly call-in workshop focuses on each student’s work. The workshop groups are small and are comprised of writers with similar skills, publishing experience and goals.

WHAT: Food Blog U includes weekly lectures, suggested readings and 4 assignments or hands-on webinars. Workshops are moderated by professional editors, who add feedback to peer review of each participant’s assignment. Each student also receives one thirty-minute mentoring session near the end of the seminar that is designed to set goals and establish step-by-step guides for achieving those goals.

WHEN: May 5 – June 9, 2013. Workshops and webinars are scheduled for Sundays from 8-9:30 PM EDT. Individual editing and mentoring sessions are scheduled for the last week of the course.

WHERE: On-line and via conference call. URLs, call-in numbers and passwords are sent to each student with their registration packet shortly before the workshop commences.

COST: $450.