Food Blog U
Everything you need to know about Creating, Writing, Enhancing and Promoting a Food Blog.
This six week food blogging intensive combines interviews and lectures by some of the great food bloggers of our day– Shauna Ahern (Gluten-Free Girl), Elise Bauer (Simply Recipes), Molly Wizenberg (Orangette), Tanya Steel (Epicurious and GourmetLIVE) and more. The workshop focused on writing and presenting a blog, providing the skills for beginners as well as established bloggers to take their blogs to the next juicy level. In addition to lectures on the written craft of food blogging, the seminar includes interviews on podcasting, photography and videography as well as SEO, design and using social media from Matthew Amster-Burton (Spilled Milk), Rebecca Gerendasy (Cooking Up a Story) and others.
Week-by-week assignment and reading list will be included in the class packet that you will receive shortly before class begins.
The Basics
WHO: Established food bloggers — and those who’d like to be. The weekly lecture, interview, conversation or panel discussion is pre-recorded as a podcast, allowing students to listen at their convenience. The weekly call-in workshop focuses on each student’s work. The workshop groups are small and are comprised of writers with similar skills, publishing experience and goals.
WHAT: Food Blog U includes weekly lectures, suggested readings and 4 assignments or hands-on webinars. All assignments are professionally edited and range from 300 to 600 words. Each student also receives a 15-minute follow-up session with their editor and one thirty minute mentoring session designed to set goals and establish step-by-step guides for achieving those goals towards the end of the course.
WHEN: April 9-May 21, 2012. Workshops and webinars are scheduled for either Sundays from 4-5:30 pm EST or Tuesdays from 8-9:30pm EST. Individual editing and mentoring sessions are scheduled for the week of May 14 on Sunday, Monday and Tuesday from 5-8pm EST in thirty minute increments on a first come, first served basis.
WHERE: On-line and via conference call. URLs, call-in numbers and passwords will be sent to each student.
COST: $650 for entire seminar, including lectures and practicum workshops.
$250 for lecture series only.
